GRAPH EXPO 2006: Digital Printing — Short Selling Printing

Kodak has a grander vision, though, of companies building relationships on a national and worldwide basis to share jobs and information in a distributed print production model, or simply for load balancing. The service is not intended to be a print bid site, however, stresses Kevin Joyce, managing director, United States and Canada Region, and vice president, Kodak’s Graphic Communications Group (Kodak GCG). Joyce concedes there may be some risk of one shop trying to poach another’s customer in that production model, but the hope is that print providers will be able to develop trusted partnerships through the network.