Graph Expo 2008 — No Reason to Stay Home

“If you look at Drupa, it’s a technology and concept incubator,” notes Bill Lamparter, president of PrintCom Consulting Group in Charlotte, NC. “Printers that comprise PIA profit leaders habitually attend Graph Expo. They have the right technology, and that’s where they learn about it,” he adds.

As Chris Price, vice president of the Graphic Arts Show Co. (which manages Graph Expo), shared with several printers, there is value in attending—even for those who planned to leave the checkbook at home. “Exhibitors are taking a much more consultative approach,” he says. “They can help show you where you can grow revenues, provide cost-cutting ideas and talk about applications you can sell to your customers.”