Graph Expo 2008 — No Reason to Stay Home

| Shifting Gears: Long before a contract is signed, printers need to arrive at a philosophical conclusion regarding the decision to enter new markets and, thus, unfamiliar technologies. Will I be able to sell enough variable digital output to my customers? Is mailing and fulfillment as easy as it seems? Do I have the human collateral to pull this off and, if not, what’s my investment for new hires and additional training?