GRAPH EXPO 2011 Hailed a Success by Printing Show Exhibitors, Attendees
Recognizing GRAPH EXPO as ’the place’ for the industry to convene in 2011, Larry R. Fuller, president of the American Dealer Group, advises his group’s Annual Conference was scheduled here because, ”GRAPH EXPO provides the perfect setting to learn more about how technology is improving our business and what we can bring to our customers. We are able to meet with manufacturers from around the world and learn how they can help our customers increase their business and profitability with new and advanced equipment.
The new Marketing Pavilion featuring companies with new marketing tools, along with actionable ‘how-to’ advice in sessions held in the Marketers’ Lounge, was a resounding hit with vendors and attendees. “It was exciting to see how many of our colleagues in the print industry have been integrating PURLs, Dynamic Landing Pages, and Personalized QR codes into their offerings,” says exhibitor Keegan St. Onge-May, Marketing Manager, Indros Group, Easypurl.com. “The Marketing Pavilion provided a tremendous venue for sharing cross-media success stories, and we expect to hear even more in 2012.”
Jason Pinto, CMO of Grow Socially notes, “The Marketing Pavilion was launched at exactly the right time. Today’s attendees realize ’communications’ have changed; the reality is they need to offer more marketing services. We had such a great GRAPH EXPO-we could not enter the leads fast enough!”