Lithographic Printing: 'Heavy Iron' Comes Up Light

Gone are the days where sheetfed offset presses dominate the show floor during a GRAPH EXPO exhibition, despite any machinery handling financial incentives created by show organizers to encourage bringing heavy iron. The high costs involved to ship and set up a large, multicolor offset press at a show—coupled with a general lack of revolutionary technology developments to showcase, as well as the large investments litho press manufacturers have already made in their own demo centers—makes it hard to justify the expenditure.