GRAPH EXPO 2012 Positively Print Award Goes to Printcity
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PRINT! Seen! Lean and Green” explores why PrintCity views the future of print as “an evolving mix of multiple scenarios for different market segments, economies and cultures. However, all of them will have a common need for a two-part strategy to optimize their success.
Firstly, print must be seen, it needs to stand in its own right and be valued as a functional media. This needs to be underpinned with a combined lean and green manufacturing strategy to ensure its profitability and sustainability.
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