GRAPH EXPO & CONVERTING EXPO 02 -- Large-format Opportuniti

Crall also notes that many printers have already invested in the equipment they need, but aren't using it. "A lot of commercial printers have this equipment, but because it's not their bread and butter, it's underutilized," he says. "Many are buying large-format ink-jet devices to do proofing, but you're going to need proofing less and less. You don't want to pay for only occasional use of a machine."