GRAPH EXPO & CONVERTING EXPO 02 -- Large-format Opportuniti

In fact, for the digitally savvy printer, changing a company's mindset may be a bigger challenge than incorporating the new technology. The vital distinction printers must appreciate, Williams stresses, is that large-format ink-jets don't compete in the familiar color document market. "That market," she says, "is hotly contested, but wide-format color graphics is a whole new playing field.