GRAPH EXPO & CONVERTING EXPO 02 -- Large-format Opportuniti

"You have to learn how to sell it, learn how to make it and it's not an easy thing to do," she notes. But if the company can accomplish the shift, the reward may be "double-digit profits for the most part, certainly much better profitability than is often typical for commercial printers."

Crall reports that previous Graph Expo & Converting Expo and PRINT shows have been very helpful in allowing Progress Printing to actually see the equipment. "If you want to contrast and test drive a lot of different pieces of equipment, that's the way to do it."