GRAPH EXPO & CONVERTING EXPO 2002 -- Showing Signs of Recovery

According to Thad McIlroy, president of consulting firm Arcadia House, the market impediment for digital press adoption has been the ability of corporate publishers to reimagine their workflows to take advantage of digital printing and, in particular, variable data capabilities. "But the software keeps getting more powerful and easier to use, and there are an increased number of success stories," he says. "At some point this will 'tip,' and adoption will become rapid."