Graph EXPO and Converting expo 2003 -- Value-Added Opportunities

The trade show environment, though, has definitely changed. Hank Brandtjen, president of Brandtjen & Kluge, observes, "We no longer go to these shows on hope. We do pre-show mailers and take advantage of the Website offers that GASC makes available. Before the show opens, we now have an idea of who to expect and, in many cases, we have pre-planned demonstrations set up for just before or just after show hours.