Graph EXPO and Converting expo 2003 -- Value-Added Opportunities

"We also do a better job of budgeting and controlling the costs of a show, and of tracking the return," he adds. "We now have the numbers to prove that a well-planned show has a significant return on the investment."

David Reny, vice president and managing director of Standard Finishing Systems, adds, "The key difference is that today we put a lot more effort into getting our customers to come to see us at the exhibition. We do not just expect them to show up like they used to."