Graph EXPO and Converting expo 2003 -- Value-Added Opportunities

The wide-format ink-jet imaging pavilion has also returned to the 2003 show. Commercial printers have long used wide-format ink-jet imaging technology for proofing, but recent technological improvements means they can use this technology as a way to diversify their offerings and enter the wide-format digital printing business. For the commercial printer, wide-format ink-jet printing offers relatively modest equipment investment, quick setup, a minimal learning curve and large profit margins. Implementation can be quick and easy, particularly for printers already experienced with digital prepress systems.