GRAPH EXPO & CONVERTING EXPO 2004 DIGITAL PRINTING -- Solution

Any mention made of a trend toward adoption of variable data printing (VDP) risks being met with derision. Years of VDP failing to meet high expectations does warrant healthy skepticism.

There is a danger, though, of doubters being slow to pick up on real opportunity when it comes. According to the TrendWatch Graphic Arts research firm, 38 percent of the creative firms that responded to its latest Design & Production Survey reported producing a variable data print job in the past 12 months.