GRAPH EXPO & CONVERTING EXPO 2004 DIGITAL PRINTING -- Solution

Product introductions at Graph Expo 2004 and other developments show indications of shift in focus to empowering designers and marketing professionals to take charge of variable data projects. This includes giving them tools to directly execute a program.

In Chicago, Adobe Systems launched the VDP Resource Center (www.adobe.com/vdp). It is billed as an educational resource for creative professionals, marketing departments and print service providers that aims to kick-start the adoption and implementation of variable data publishing (VDP) solutions.