GRAPH EXPO & CONVERTING EXPO 2004 DIGITAL PRINTING -- Solution

Admittedly, the dire consequences of this cautionary tale are overblown when it's applied to the current status of digital printing. Nonetheless, it does give one a visceral sense for how the slow pace of a change can mask its magnitude over time and lead to complacency.

Rather than being the next big thing, digital printing continues to make steady progress toward achieving critical mass for status on a par with offset as a production option. Advancements on display around the show floor of Graph Expo and Converting Expo 2004 reflected a further maturation of the technology, with particular focus on robustness and reliability.