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Also chalk up many of the 20,285 attendees that converged on McCormick Place to the realization among printers that they need to keep a steady hand on the wheel to automate their offset production, with their other hand using the onboard navigation system to map out new services that can provide added value. As exemplified on the show floor, these services range from digital printing and personalization, to wide-format output, and mailing and fulfillment capabilities. Anything and everything to enable printers to break the commodity mold.
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- People:
- Chris Price
- Ralph Nappi
- Places:
- Chicago
- McCormick Place
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