GRAPH EXPO Seminar Program Shows In-plant Printers How to Add Value to Client Projects

Beyond digital printing, solutions-oriented sessions cover the gamut of concerns for the in-plant printer. These include workshops on how to use integrated marketing to cut through advertising clutter; selling to the corporate customer (in this case, the parent company); evaluating and justifying equipment purchases; streamlining the workflow and controlling waste in the printing plant; the pitfalls of Web-to-print services; and building and maintaining personalized URLs.