GRAPH EXPO Seminar Program Shows Printers How to Add Value to Client Projects

All educational sessions are created by industry experts, with an eye toward providing action-oriented solutions that can easily be applied to a business. Workshop topics for commercial printers range from business building and sales to color management and production issues, covering the full gamut of concerns for employees at all levels within the printing plant. Sessions for top management, for example, include an assessment of new print-service opportunities, such as signage and wide-format, target marketing, and specialty printing; how-to’s on building lucrative non-print divisions, such as mailing, fulfillment and creative services; forecasts on hot graphic communications segments of the future; and in-depth discussions on the unique challenges of digital and on-demand printing.