GRAPH EXPO WRAP-UP -- Digital Integration Takes the Stage

The NPES study projects that U.S. retail sales of large-format print output could reach $11.3 billion by 2005. However, it notes only "around 15 percent of these retail dollars pass through more or less conventional graphic arts channels, the rest passing through non-traditional channels. Therefore, commercial printers arguably miss out on 85 percent of the incremental revenue derived from ink-jet technology."