Graph Expo Wap Up — Postpress Alliances Abound

Marketing Agreement

In another development, GBC Films Group announced a co-marketing agreement with Hewlett-Packard to develop and promote complementary media and laminating solutions.

The cooperative program combines resources and products from both companies to expand the printing and finishing opportunities and capabilities of users. The agreement is designed to offer GBC customers better solutions through focused laminate and media compatibility testing, in-depth technical support, extensive application knowledge via printed and on-line marketing materials, and shared trade-show activities.