GRAPHIC PRESS -- What's in a Name?

—Buoyed by the minority status with the WMBE Clearinghouse, Graphic Press was able to increase its market share in the Detroit automotive market. Ford is a relatively recent coup for the company, adding to an auto maker stable that also includes Chrysler, Lincoln Mercury and Jaguar.

"The minority status got me in the door with some companies and when they saw the facility, it sealed the deal for us," Zamora remarks. "We're something of a boutique-type printer, even though we're not small. We've developed a niche with the designer community. With the equipment we have, we are able to do just about anything that's high-tech."