GRAPHIC PRESS -- What's in a Name?

This partnership of sorts will be on display during PRINT 01. Graphic Press will adorn the cover of a Heidelberg magazine that will be printed at the show.

Cooper feels the equipment and the reputation of the company's veterans have brought business through the front door. "The reputation we have in the marketplace has attracted customers who want to do business with us. We really haven't sought them out; they've sought us out," he says.