GRAPHIC PRESS -- What's in a Name?

Zamora points out that his unique deal with Heidelberg will allow him to pursue the types of jobs that perhaps the company couldn't afford to take on, given the current economic climate. "I have not seen the economy this bad in a long time," he admits. "Fortunately, because of the equipment that we have, we're very, very competitive. Because of our financing program with Heidelberg, I'm able to take work for the first year and prove to people how good we are and what we can do for them.