GRAPHIC PRESS -- What's in a Name?

To help ensure that the company has a sound footing, he is liquidating his prized horses. One of the horses, Classy Cara (named after his daughter) finished third in the Kentucky Oaks and won both the Fantasy Stakes in Arkansas and the Huntingham Stakes in Hollywood.

"I have a responsibility to our 200 employees and I want to make sure the company makes it in these rough times," he says. "This company means more to me than anything."