GRAPHIC PRESS -- What's in a Name?

Although he had talked to Jesse and Jerry Williamson—owners of the Texas printing giant that bears their name—about going into business together, that never materialized. It seemed to be Zamora's destiny to make the plunge solo (his president, Jim Cooper, is a minority owner in the company.)

"Why did I do it? When I first left Rice, I really wasn't planning to start my own business," Zamora says. "I started to consider doing it and had a lot of offers from other people. Then Heidelberg came to me and said that if I was still interested, they would like to make it an all-Heidelberg shop."