Graphics West Partners with Variable Rendering Solutions

"As a communications, printing, and marketing resource company, this adds weight to our ever-growing list of services," said Graphics West president Jere Ames Johnson.

Digital press technology offers marketers the ability to create, among other products, powerful personalized marketing pieces. However, it often puts extreme demands on prepress and Information Technology teams, in turn affecting data processing and the security infrastructure. Variable Rendering Solutions, LLC addresses such issues as it compiles and sorts the relevant data used in Graphics West's marketing efforts.