GREAT LAKES INTEGRATED -- Web Puts Clients In Driver's Seat

BY MARK SMITH

Technology Editor

Any claims of being "first" practically beg to be disputed. That inherent risk didn't scare off Great Lakes Integrated (GLI) from adopting the one-word declaration—FIRST—as a brand identity for its mix of marketing communication services.

The Cleveland-based organization is comprised of three divisions. GLPrint provides offset and digital printing services. GLDirect is a mailing and fulfillment operation. AKSESS provides a suite of Web-based marketing communication solutions based on an ASP (Application Service Provider) model.