GREAT LAKES INTEGRATED -- Web Puts Clients In Driver's Seat

Each of the three organizations has its own customer service team and there are specialist groups within GLDirect and AKSESS that get involved in sales, according to Schultz. "Our existing salesforce will also sell some of these opportunities, especially to larger national accounts.

"We are becoming more of an extension of clients' marketing departments than ever before," he continues. "This is a whole different business approach, which is what excites me."