GREAT LAKES INTEGRATED -- Web Puts Clients In Driver's Seat

Those latter database-driven tools are central to the company's marketing claim and provide a backbone for its integrated service. They are designed to be used by customers and also to drive internal operations.

AKSESS was formally started almost seven years ago, reports James Schultz, GLI president and CEO. "We had a major account that was having a real struggle in managing its digital assets," he says. "We ended up working very closely with that client to develop an online digital asset management (DAM) solution. At that time, there weren't a lot of existing solutions we could tap into, so we started hiring programmers and developers and the effort became AKSESS."