GREAT LAKES INTEGRATED -- Web Puts Clients In Driver's Seat

GLI's customers are given the option of implementing a single driver or any combination up to a complete system—from DAM to Inventory Driver. "That's one of the things that makes us a little unique. We can blend these capabilities into one program," Hanisko says.

The sales process starts with a client meeting to do a needs analysis, Schultz reports. "Given the level of competition in the marketplace, we find that trying to go in as just a print solution provider may not open many doors. AKSESS has probably opened more doors for us over the last three or four years than any of our other services."