Both camps are firmly entrenched and their tents erected in an “Occupy the Forest” kind of way.
Now, we’re no wise owls, but having slammed our heads on our share of trees (especially before writing this month’s column), your pals T.J. and Bill set out to weigh in on the argument. But, before we attempt to answer the question, it is important to note one word found within the question: Great. The question isn’t about the good woodpecker. We aren’t looking for good and we aren’t willing to settle for good.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.