Making a Great Woodpecker –Farquharson/Tedesco
Good woodpeckers can have drive, persistence and motivation. All they need is a mortgage for that hole they live in or a wife who wants a condo in Miami for the winters. Great woodpeckers want the condo, too, but their drive comes from a love of bug hunting, not from a desire to escape the snow.
2. The Right Mindset—The approach taken by the good woodpecker is fairly simple: Take aim at bark; drive head into bark. Repeat. The great woodpecker starts out this way as well, but seeing poor results, stops to clear his head and consider the situation: Is this even the right tree? Is this the right/best approach? Are there other tactics or options that might work better? Great woodpeckers have the kind of built-in curiosity that others don’t.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
