Making a Great Woodpecker –Farquharson/Tedesco
Because he understands the communication style of the recipient, the correct choice of message and medium results in a higher and quicker hit rate. Soon, his belly is full and he flies back to the office to report his success to an anxious owl. Meanwhile, the good woodpecker soldiers on.
People say there are less bugs to be had these days. They say you can’t make a living as a woodpecker like you used to. What’s for certain is that the old ways of finding bugs in trees are inadequate for today’s economy. Regardless of whether a woodpecker has the “X factor” that it takes, he can make up for what he lacks in DNA with effort—for the diligent always succeed.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
