Environmental Sustainability — The Greening of Print

The centerpiece of Hi-Tech’s greening process is its recent FSC certification. The impetus for becoming certified was an unexpected (and profitable) request.

“We have been recycling for years, but were never really aware of the certification process,” she recalls. “When a major client issued an RFQ requiring FSC-certified stocks, I started doing my homework and discovered that just buying FSC (certified) stock did not allow you to use the FSC logo. We discovered that many printers have been using the FSC logo on their clients’ work in error, unaware of the chain-of-custody requirements.