Green Printing: Perception vs. Reality and the UV Edge

With all of the aforementioned positives, it wouldn’t be fair to omit discussing some of the negatives. But before doing so, it is appropriate to address a common question: What is sustainability? In 1987, the Brundtland Commission defined sustainability as “meeting the needs of present generations without compromising the ability of future generations to meet their needs.” In printing, and in most other industries, this can be achieved by striving to eliminate the use of fossil fuels, heavy metals and harmful chemicals and compounds, or to work toward alternative solutions, to prevent the physical degradation and destruction of nature.