Green Printing: Perception vs. Reality and the UV Edge

Corporations, and even many consumers, perceive that too many trees are being sacrificed on the altar of printing, select printing processes are more green than others, and believe the Internet is the epitome of being green when it comes to the dissemination of graphics information and documents.

The reality is just the opposite. And printers, their suppliers and their trade associations need to beat their educational drums and market the facts of how environmentally friendly the printing industry is. Printers can and should do a better job of informing their corporate client partners of how “green” their printing and packaging is. This, in turn, helps these corporate entities to stand taller in their own media messaging and advertising to the ultimate consumers of their high-profile eco-friendly stature.