Green Printing and Plastic: No Longer Strange Bedfellows

AS A society, we rely on plastic for its strength, resilience, flexibility, elasticity, durability and protective properties, characteristics that have not escaped the notice of print buyers and specifiers everywhere. As a result, many printers increasingly view printing on plastics as a way to differentiate themselves, while turning out products of higher value demanded by their customers—value they hope can be reflected in premium prices and higher profit margins.