Grossman Marketing Group Acquires Branded Merchandise Company, Symbol Marketing & Promotions
For the last century, Grossman Marketing Group has developed a reputation for its expertise in assisting its clients with its marketing initiatives. Today, Grossman Marketing Group took another step in its efforts to further expand its New England footprint as the group announced the acquisition of New Hampshire-based Symbol Marketing & Promotions.
The purchase of Symbol Marketing & Promotions expands Grossman Marketing Group’s deep relationships in the technology space, bringing clients including NETSCOUT, Extreme Networks, and DEKA Research & Development, among others. In addition, Symbol Marketing & Promotions brings local community relationships to the table, such as the New Hampshire chapter of the Special Olympics, so it can benefit from the expanded products and services Grossman Marketing Group offers.
“Our team is proud to partner with Grossman Marketing Group to magnify our offerings to our customers,” said Jason Holland, President of Symbol Marketing & Promotions. “Grossman’s deep e-commerce capabilities, coupled with their in-house design agency and robust logistics expertise, are a perfect fit for our clients. We’re looking forward to working hand-in-hand to ensure a very smooth transition and are excited at the prospect of working with the Grossman team for years to come.”
Grossman Marketing Group’s acquisition of Symbol Marketing & Promotions remains a collaborative effort amongst both parties. While the Symbol Marketing & Promotions team will still be heavily involved, the team at Grossman will bring its broad suite of services to Symbol’s clients to further enhance the value provided. Some of these offerings, in addition to branded merchandise and e-commerce services, include graphic design, printing and direct mail of all kinds, as well as other experiential marketing services.
“Jason and T.J. and the team at Symbol have built a great business, and we’re honored they have chosen Grossman Marketing Group to be their long-term partner,” said Ben Grossman, Co-President of Grossman Marketing Group. “Our team is excited to work with Symbol to provide excellent service and creativity to their clients. We plan to tap into their team’s skills and expertise to help improve our offerings and continue our plan to become the premier marketing execution services provider in New England.”
The acquisition of Symbol Marketing & Promotions marks Grossman’s eighth acquisition in the past eight years. Since 2013, Grossman has acquired Logos In Print, a New York-based promotional products distributor; PCI Creative Group of Stamford, CT; Fleet Business Products of East Hartford, CT; ASAP Inc. of Norwalk, CT; Premier Marketing Group of Manchester, ME; Suncoast Print Solutions of Sarasota, FL, and Advantages in Marketing of Springfield, MA. Grossman Marketing Group’s clients include the Boston Bruins, Boston Celtics, Brigham & Women’s Hospital, Massachusetts General Hospital, athenahealth, Novocure, Columbia University, Harvard University, Tufts University, Hewlett-Packard, John Hancock, L.L. Bean, Zipcar, CVS, and the International Academy of Arts and Sciences (Emmy Awards), among many others.
Source: Grossman Marketing Group
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