Franchise Insurance: New Sources of Value
In 2008, the company's vice president of human resources, Laura Pierce, was contacted by the insurance broker for Blue Cross Blue Shield (BCBS) of Michigan. In the past, Pierce had expressed an interest in developing a group plan for the entire chain, but BCBS balked. Pierce persisted, and BCBS of Michigan finally offered a group health insurance plan for the Allegra Network on three conditions:
- Companies:
- Allegra Network
- People:
- Carl Gerhardt
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