Franchise Insurance: New Sources of Value

For some shops, joining the BCBS Michigan fold wasn't feasible. "We found a couple of states where the rates just weren't competitive at all," Gerhardt notes.

Outside of facilitating the policy, Allegra Network's corporate structure has virtually nothing to do with the insurance, outside of endorsing the plan. The plans are not billed through Allegra corporate; individual contracts are drawn up between each facility's owner and BCBS.