Growth Continues at Inserts East

The choice of equipment also reflects another secret to the printer's success. This is a company that has carved out a clearly defined niche.

Concentrating almost exclusively on heatset inserts in the narrow, two-pages-across by one-page-around format makes it possible to configure equipment, workflows and personnel for maximum efficiency. A growing list of customers from New York to Florida and west to the Mississippi River appears to support management's belief that this type of specialization provides an edge in service.