EPI Companies — On the Move

Cindy Woods, senior vice president and chief marketing officer for EPI Companies, points out that not all salespeople opt to include an equipment list in their prospecting packages. In fact, aside from a passing note on its Website, EPI doesn’t really talk about the equipment brands.

“To a client, it’s less important what equipment you have, but rather what can it do for them,” she says. “So while our equipment list is available for the taking, if someone wants it, that’s not a big part of our marketing plan. It’s more important for a client to understand what it is that we do, rather than how we do it.”