Hall of Fame--Dedication in Many Forms
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In order to maintain the financial standing of Democrat Printing, the Frautschis incorporated a new company, Webcrafters. Under the new company, the family put down $25,000 and took out a loan to purchase the $250,000 press, which boasted a 239⁄16˝ cutoff. With competitors using a 223⁄4˝ cutoff, Webcrafters had the distinct advantage in the education niche. One major education customer, McGraw-Hill, was presented with an 11˝ tearout for its typing workbooks. The pads were wire stapled across the head and cross-perforated, to allow students to tear out full letterhead size typing paper from workbooks. Webcrafters turned the corner with this new niche.
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- Companies:
- Continental Web Press
- Webcrafters Inc.
- People:
- ERIK CAGLE John Frautschi
- Places:
- Dane
- Madison, WI
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