Hamilton--2000 - The Controversies Continue

Last year was notable for all the things that were announced, but have not yet had any appreciable impact on our industry. For starters, there was the launch of Adobe In-Design, with grand claims to be the "killer app" that will release the avalanche of user discontent from the King of the Rockies. This application offers a strong tool set for the content creator, yet the question remains as to whether or not Adobe's considerable marketing capabilities can overcome human nature's tendency toward inertia, as well as the familiarity of QuarkXPress.