Hamilton--2000 - The Controversies Continue

In the same vein, 1:1 marketing and digital presses have been around for a while, constantly making progress in terms of speed, quality and reliability. Perhaps even more important, database applications have made great strides during the past few years, and, with the Web being the perfect complement for finding out what customers want to learn more about, it is now realistic to think 2000 will be a year in which personalized print communication achieves wider acceptance.