Hamilton--An Issue of Compatibility

As for me, I've always wondered what people are talking about when they say the image needs more "pop" or ask the press operator to "bring up the reds." Is that like raising children as communists?

At issue here is customer training and education. Frankly, it's hard enough to master all of the necessary desktop publishing software programs, even for narrowly defined tasks. Furthermore, this is becoming more complex as vendors such as Adobe and Quark try to increase the versatility—and sell upgrades to a saturated market—by adding tools to programs like Photoshop and QuarkXPress. With designing for the Web pulling graphic artists in totally new directions, as well as a different color space, it's no wonder that supplied files continue to make prepress technicians pull their hair out.