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Before the business of high-end color printing can migrate en masse to the Web, it's useful to consider the evolution of the cataloging and direct marketing businesses.
Until supporting "technologies" such as toll-free numbers and credit cards were in widespread use, it remained a relatively small industry. For us, e-commerce needs tools that can guarantee proper file assembly. And while PDF clearly looks like the savior in many people's eyes, it still has a ways to go.
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