Hamilton--Are We Ready for E-Commerce?

The real question is not whether the technology is ready for prime time; in my estimation, it's more of a question of whether the market is ready for it. More specifically, which types of printing and prepress services are best suited to e-commerce?

And while the primary emphasis (currently) seems to be on facilitating the transaction between the content creator and the pro-ducer/printer, the relationship between printers and their suppliers may be even more amenable to e-commerce. For example, with paper running upwards of 40 percent of many jobs' cost, the ability to purchase paper on-line (only after a client submits the purchase order) would be a considerable benefit for many printers.