Hamilton--Are We Ready for E-Commerce?

In fact, according to Collabria's Robert Hu, the cost of prepress as a percentage of the total job has risen with the advent of DTP! While some of that is attributable to the fact that shorter runs means the ratio of prepress to press time increases, this fact does not bode well for those that wish to apply such an economic model to much of the high-quality commercial printing that is generated.